WHY WAS CSR MADE A PRIORITY FOCUS IN OUR CORPORATE STRATEGY?

Corporate Social Responsibility gives us the opportunity to showcase Pureberry’s green knowledge with consumers, customers, partners, and suppliers. It feeds our passion every day: producing fresh, tasty and high-quality fruits and vegetables for everyone’s health and enjoyment. CSR is also a powerful catalyst for interaction and progress. It enables us to communicate differently with our customers and local stakeholders, and jointly promote profitable and responsible agriculture. Consequently, the employee engagement has enabled us to grow our business smarter and faster.  

1. DEVELOPING AN INNOVATIVE, DIVERSIFIED AND RESPONSIBLE OFFER

Every year, we test different varieties to come up with that handful that will meet the most demanding agronomic and organoleptic criteria.

Comparative measurements of our Brix and acidity levels are taken internally and benchmarked with other varieties on the market.

2. BRINGING PEOPLE TOGETHER AROUND A STIMULATING AND MEANINGFUL ENDEAVOUR

In the past five years, Pureberry has grown its team by 100%. This trend is underpinned by appealing communication aimed at attracting new talent, as the sector looks forward to building the next generation of Pureberry believers.

3. PROMOTING RESPONSIBLE MANAGEMENT PRACTICES

New employees and members are offered the chance to take part in an integration process which enables each employee to understand how the whole company functions. This later ensures that each employee is fully engaged in advocating for the quality of the final product.

Pureberry  works to maintain parity and professional equality and makes safety and quality of life at work a priority. Corporate Social Responsibility vigilance principles are applied to both supplier listings and purchasing.

4. PAVING THE WAY FOR A HIGH-PERFORMANCE ECO-ECONOMY

A pioneer in the biological protection of crops in Serbia, we work with the local beekeepers to rent their beehives.

Thanks to the eco-design principles that go into its packaging, Pureberry saved tonnes of cardboard in 2021 working with our Scandinavian retail partner.

5. FOSTERING TERRITORIAL COOPERATION

Strongly rooted in its territory, our company gives priority to local players in its strategy of purchasing supplies: supplies for growing, packaging, transport, etc.

6. ACTIVE IN SUPPORTING OUR COMMUNITY

Pureberry team takes active part in our community, our employees can pledge part of our profits to the actions that better our community. One such example is supplying school books and building a school wing for our local school. Pureberry supports local schools, sports, and culture by working alongside in their projects.