ABOUT US
What makes us special?
production
COOLING
storage
packaging
TRANSPORT
WE PRODUCE AND DELIVER ONLY THE BEST QUALITY PRODUCTS
IN A RELIABLE AND TIMELY WAY.
About Us
Pureberry d.o.o. was founded in April 2013.family owned business, 100% held by the French company Pureberry Fruits Rouge SAS.
Pureberry mission statement
We produce and deliver only the highest quality fruits and vegetables, we are committed to maintaining the balance between investments in new technologies, rising production costs and climate change while delivering the healthy, tasty product with optimal shelf life and minimal impact on the environment. Our comprehensive approach to doing business allows us to build true long term partnerships with our customers.
OUR PRODUCTS
BLUEBERRIES
RASPBERRIES
STRAWBERRIES
BLACKBERRIES
CHERRIES
PEPPERS
CUCUMBERS
How we grow our berries
Our plantations are at different altitudes and regions, so we provide our customers with the continuity of the delivery of products from Serbia, through a different calendar of knowledge.
We produce only the best fruit using the latest cropping techniques, always taking care of the natural resources all around us.
Growing the finest berries in the world and in our country requires care, dedication and commitment, therefore our berries are grown with great care, handpicked and then carefully packed to ensure freshness and quality.
It is important for us to understand how we can ensure that we are not farming to the detriment of nature.
Storage
Our facility in Mihajlovac was built with the aim of significantly increasing the production capacity of final commercial fruit and vegetable products.
We have our own capacities for fruit packaging, with the most modern packaging lines and the possibility of packaging in containers of different dimensions and shapes, as well as storage at the appropriate temperature regime.
Our central cold room has rapid cooling technology, in order to enable fast and efficient cooling of our berries and perfect maintenance of the cold chain. By investing in innovation and cold chain infrastructure, we give the product a longer shelf life and ensure a complete commitment to sustainability, by minimizing post-harvest losses.
Our 3.800 m2 packhouse has 3 different automated packing lines:
– 2 fully equipped packing lines with sorting and top sealing technology for blueberries
– 1 fully equipped packing line for strawberries and raspberries + top sealing technology
Forced cooling technology to provide quick and efficient cooling of our berries and perfect maintenance of the cold chain.
Our investment in the cold chain infrastructures and traceability ensures the longer shelf life / our dedication to the quality and sustainability through the reduction of post-harvest loss.
PUREBERRY LOCATIONS
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Our agricultural practice are based on the principles of reducing the impact on the environment, in order to provide premium quality berries to our customers.
On our southern plantations our blueberries and raspberries are cultivated in the valleys surrounded by the rich forests of the Dinaric Alps region, while in the north-west region our plantations are baded by the sun of the Panonian plains on the valleys of Sava and Bosut rivers.
In the very south of Serbia in sunny Leskovac with our production of strawberries.
Our team of agronomists and field technicians provide ongoing expertise on best production practices, selection of plant varieties and provide continous updates on the production technologies.
COMPLIANCE WITH REQUIREMENTS FOR QUALITY, FOOD SAFETY AND ENVIRONMENTAL PROTECTION.
Production and the entire operation in accordance with international standards is imperative for us, so today we can proudly point out that Pureberry doo has certificates of the Global Gap, Grasp, BSCI, FSSC 22000 standards.
PRODUCTION IN HARMONY WITH NATURE
Our agricultural practice is based on the principles of reducing the impact of chemical preparations on the environment in order to provide our customers with healthy, high-quality fruit. Production at high altitude allows for reduced use of pesticides. All our producers undertake to properly implement phytosanitary measures, respecting strictly set norms and following our production technology.
WE GUARANTEE THE ORIGIN OF OUR PRODUCTS AND RELIABLE DISTRIBUTION
During its daily operations, Pureberry strictly meets the requirements of the fruit production quality management system, food safety and environmental protection.
