Our journey in berry production began with Raspberries

We embarked on our journey in 2013 through the cultivation of raspberries, marking the start of our journey in fruit production. During those early years, we were pioneers and key players in developing the fresh raspberry market in Serbia, collaborating with a major retail chain.

We initially grew varieties such as Tulameen, Erika, and Versailles. Today, we proudly offer the premium Enrosadira variety to the market.

From harvest to entry into the cold chain, no more than 20 to 30 minutes elapse, ensuring the fruit is never exposed to direct sunlight during this period. This meticulous process preserves the quality and freshness of the raspberries. Once they enter the cold chain, they are consistently stored at a temperature of +2°C.

Our raspberries are carefully sorted, graded, and packaged in 125g and 250g trays using TopSeal technology. They are available to both Serbian and European markets from week 29 to week 41.

Pureberry, Big passion for small fruits!