The soft, sweet blackberry, with its distinctive taste and color, is actually made up of multiple small fruits, or drupelets.

The timing of the harvest is crucial for the quality of the blackberry. It needs enough time to fully ripen to reach its best flavor, and success lies in picking it at the right moment. A ripe blackberry is very juicy and has a sweet taste.

Pureberry first introduced blackberries to both the domestic and international markets in 2016, starting with the Loch Ness variety.